Using hashtags on Twitter is essential for increasing content visibility and building connections. A robust marketing strategy that includes effective hashtags helps your tweets stand out and fosters meaningful interactions. Even without a massive following, the right hashtags can significantly boost your exposure.
Maximize the Use of Event Hashtags
Event hashtags on Twitter help signal that your tweet is related to an upcoming event, aiding discovery and categorization. For event organizers, create unique hashtags, but for others, identify relevant upcoming events and gather precise hashtags to add valuable insights. Use Twitter’s search bar or a Twitter downloader to find accurate hashtags.
Borrow Influential Twitter Hashtags
To find valuable hashtags in your niche, analyze the tweet history of influencers by using the ‘find’ function in a word processor. Though tedious, this method reveals effective hashtags and may lead to discovering other industry influencers. The process, though detailed, becomes enjoyable as it uncovers more insights.
Ride the Wave of Popular Hashtags
Trends, like ocean waves, come and go, and the AI hashtag generator is always on a roll. You need to decide whether to leverage this phenomenon in your favor. By identifying today’s most popular Twitter hashtags, you position your content where it’s most sought after.
Popular hashtags often include event-related tags we’ve mentioned, but seasonal hashtags also work well. Competing for visibility with a hashtag like #Christmas during the Christmas season is challenging due to high competition. However, you can be strategic by narrowing your focus. For instance, #Christmasvibes will have a substantial audience but less competition.
Stay Updated with Current Events
To engage on Twitter, using news-related hashtags is effective. There’s always something newsworthy happening, and people flock to social media for influencers’ takes on events. This creates a winning formula.
Given the abundance of news, focus on topics related to your industry. If you’re a crypto startup, comment on cryptocurrency news or Elon Musk’s latest antics. This strategy works because some people prefer insights from everyday individuals over mainstream media. Be sure to research thoroughly before commenting, as uninformed tweets can damage your credibility.
Leverage Twitter’s Explore Functionality
On Twitter, you’ll find an Explore tab on the left side of your screen. Click it to discover organic hashtag opportunities. The beauty of this feature is that the content you see is tailored to your interests and account history. By scrolling through the first few results pages, you may uncover valuable hashtags.
Not every hashtag will be relevant, so it’s up to you to determine which ones are worth using and which ones to discard. The goal is to get a quick overview of commonly used hashtags within your industry or niche. For the most relevant results, use your business Twitter account, as the suggested content is personalized.
Embrace Memes
The internet is brimming with funny jokes that brighten up our days. Since most people enjoy this type of content, why not use the same strategy?
Sometimes, a particular meme goes viral. As a savvy social media marketer, you should seize these opportunities. The best part is that you don’t need to create original jokes; simply rehashing a popular joke or adding your own twist can be very effective.
Share Helpful Tips with Evergreen Niche Hashtags
People love receiving helpful tips, especially when they’re free. Do hashtags matter on Twitter? Absolutely! They help people discover relevant content faster, and Twitter’s algorithm relies on them. When used tastefully and sparingly, everyone benefits.
Niche hashtags never go out of style. For instance, #marketingtips will be relevant whether it’s 2020 or 2030. We’re not suggesting you use this specific one if your business offers marketing services, but it should be something similar (do your own research).
As outlined in our Twitter hashtag best practices section, ideally, use no more than a couple of hashtags per tweet. You can place them within the body of the tweet or append them at the end.
Utilize Twitter Research Tools
To find the best Twitter hashtags, consider using tools like Hashtagify, RiteTag, and Trendsmap. Hashtagify helps with hashtag popularity, trends, and influencer discovery. RiteTag suggests trending and long-term growth hashtags based on a seed keyword. Trendsmap identifies trending hashtags by region, which is useful for localizing content and understanding regional trends.
